Episode 20

How To Double, Treble Or Even Quadruple Your Sales & Profits - With Bruce King

Published on: 1st May, 2021

Tom Bailey, Founder Of Succeed Through Speaking, Interviews Bruce King

Bruce King is recognised internationally as a leading sales, marketing and personal growth strategist. A sales conference speaker, sales and executive coach, and best-selling author.

Why you've got to check out Bruce's episode:

- Why Bruce moved from serving large corporates with large sales teams, to now supporting and coaching SME's including sole traders up to medium sized SME businesses.

- How SME's lack the sales and marketing skills they critically require to run and grow their business.

- Learn how to create more opportunities to do what you by improving your sales and marketing. Without getting these two parts of your business right you are limiting the impact you can make in the world.

- Understand how business owners fall into the trap of getting a poorly paid job in their own business, rather than achieving the financial goals they set when the business first launched.

- How to attract more business into your business using proven sales and marketing strategies.

- Find out how you can access the Rainmakers Club where you can get access to hundreds of free sales and marketing resources and materials, and the best part - membership is completely free

Resources / Links

www.therainmakers.club

www.bruceking.co.uk

Transcript

Tom Bailey: Hello and welcome to the Flow And Grow Expert Interviews. The place for experts and entrepreneurs who want high value ideas to boost business results.

Hello, I'm Tom Bailey. And in today's episode, I'm joined by Bruce King, who is a best selling author, speaker, and coach. So, Bruce, hello, and a very warm welcome to today's episode. Thank you, Tom. Hello to you too. Thanks for being here. Whereabouts are you in the world right now?

Bruce King: I am in South Hertfordshire , a little village called Shenley.

Which is about half an hour from the West end of London, but beautiful countryside.

Tom Bailey: Fantastic. And thank you so much. And let's quickly get onto the subject of Bruce. So, Bruce is recognized internationally as a leading sales and marketing and personal growth strategist, a sales conference, speaker sales and exec coach.

And as also mentioned, he's a best selling author. The title for today's episode is How To Double, Triple Or Even Quadruple Your Sales And Profits. And Bruce is going to show us how to do that in just under seven minutes. So, question number one today Bruce is who are your ideal clients

Bruce King: Changed a lot in the last few years, for about 15 years, it was the large corporates with large sales teams and very large deep pockets.

But that has changed in the last few years, I found new ways of delivering my material. And my target market now is the SME that's anything from a sole proprietor to a medium-size SME and they're the people who need our help. Most of all.

Tom Bailey: Yeah. And when we think of these SMEs that really do need your help, what is the biggest challenge that they typically face?

Bruce King: They lack sales and marketing skills, and they don't realize how important it is, whatever they do, whatever their trade or profession, whether they're a coach, a consultant, entrepreneur running any kind of business. I've no doubt that in most cases they're excellent at what they do. They're brilliant at doing the business.

Well, most of them don't have enough business because they don't understand sales and marketing. They're not really in the business of coaching, or consulting, or running, whatever entrepreneurial organization they are running. They're in the business of marketing and selling that business, the rest of it, they should better do with their eyes shut.

Tom Bailey: Got it. Yeah, yeah, yeah. Get the marketing and sales working and then you can really do what you're passionate about then. So, without having the right marketing and sales systems built, what impact does that typically have on their business?

Bruce King: Well, if we go right to the end, I would say that a very significant majority of these people started out with the intention of strong financial security success, and a few years down the road, if they're still in business they've got a very poorly paid job in their own business. They don't have enough business.

Tom Bailey: Yep. Got it. So, let's think of that for a second then what, what's one, that's a valuable piece of advice that you might give to somebody that's really going to help them solve that problem.

Bruce King: They got to learn sales and marketing skills. They just have to. They already know their business. They can do their business, they could do it with excellence, but they have to attract more business. And the only way they're going to do that is through sales and marketing strategies.

Tom Bailey: Great. And I'm assuming that you've got some strategies you can help them with. So, do you have any free resources or value that you could offer today for people listening to this podcast?

Bruce King: Two and a half years ago? I partnered with a guy called Chris Haycock, who is one of the country's, if not the world's leading marketing experts. And we set up the Rainmakers Club. Which contains literally hundreds of sales and marketing tutorials, all loads of free downloads loads of all sorts of things and membership is totally free!

Tom Bailey: Wow, fantastic.

Bruce King: We don't even ask for credit card details so they can go to the Rainmakers.Club they can join for free and they can get masses of free advice, coaching on sales and marketing.

Tom Bailey: Amazing. So www.therainmakers.club, I'll put that link below this episode so people can click that and they can get access to all of that great content.

Bruce King: Yeah. Thank you.

Tom Bailey: Okay, Bruce. So next question is, what would you say is your greatest failure that you've ever made either in life or business and what did you learn from it?

Bruce King: I've never made a great failure but I've made an awful lot of small to medium-sized failures, but, I don't consider them as failures. If you not failing, you're not trying. You have to fail and you need to fail fast and get on with it. They're not failures, they're learning experiences. And every time you fail you get a little bit better at what you all doing. No really great ones I'm afraid.

Tom Bailey: Not no, but that's a great piece of advice to reframe that to, to a piece of learning or learning experience.

Okay. So the last question from me today, then Bruce is what is one question that I should have asked you that will also give great value to our audience?

Bruce King: It's more of a don't do.

Tom Bailey: And what is that?

Bruce King: You should ignore all of the posts on the internet, the advertisements on the internet. That promise you, you can go from five figures to nine figures in 30 days or less. Just give us, you know, 10 grand. Yeah. The internet abounds with fraudsters. If any of those adverts posts webinars were actually published in the mainstream media. They'd be shut down, they'd be heavily fined and they be put out of business, but the internet is rife with Cowboys promising the earth and they cannot deliver. There's no such thing as get rich fast.

Tom Bailey: Yeah, completely completely agree. And that's one point on that is that those adverts tell you what you need to do and why you need to do it, but they don't actually tell you how so, I guess what you really need is a coach or an expert who can tell you how show you the way and, and even, or even get the access to the rainmakers club where I'm sure there's tons of high value content for them.

Bruce King: Well, we make it very clear, on there that you know, some of the tutorials will give you a quick win, but it's going to be, it's going to take you time to get you to where you want to be. There's no such thing as an overnight success, most overnight successes took at least 10 years.

Tom Bailey: Okay. Great. Well, thank you very much for that.

That's a great point to end on. So, Bruce, thanks again for your time today for sharing your thoughts, expertise, and insights. And I'm really looking forward to getting this one out there and into the world.

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About the Podcast

Flow And Grow Expert Interviews
The podcast for experts and entrepreneurs looking for proven business and marketing ideas
Welcome to Flow And Grow Expert Interviews with CEO, entrepreneur and international coach, Tom Bailey.

The mission of the Flow And Grow Expert Interviews podcast is to bring proven business and marketing ideas to Experts and Entrepreneurs offering a service, advice or coaching and who want to position themselves as an expert within their industry and attract more of their dream clients.

We deliver high value ideas to boost business results using our “7 questions in 7 minutes” Flow And Grow Expert Interviews Podcast.

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About your host

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Tom Bailey

Founder of Succeed Through Speaking and the Flow & Grow Expert Interviews Podcast