Tom Bailey: Hello and welcome to the Flow And Grow Expert Interviews. The place for experts and entrepreneurs who want high value ideas to boost business results.
Hello. I'm Tom Bailey. And I'm joined today by Terry Levine, who is the founder of Heart-Repreneur and is a business marketing consultant who assist businesses worldwide with business growth, for sales and marketing. So, Terry, hello and a very warm welcome to today's episode. Thanks Tom.
Terri Levine: Glad to be here
Tom Bailey: Thanks Terry. And whereabouts are you in the world right now?
Terri Levine: I'm outside of Philadelphia, Pennsylvania.
Tom Bailey: Awesome. Thank you. And let me jump into the subject of Terry then just for a moment. So, Terry has more than 40 years business experience working with over 6,000 business owners and entrepreneurs. Also, a best-selling author of dozens of books has their own radio and TV show and is a keynote speaker.
The title for today's episode Is How To Get A Conveyor Belt Of Qualified Prospects. And Terri is going to show us how to do that in just under seven minutes. So, Terri your first question is who are your ideal clients?
Terri Levine: I love working with coaches, consultants, speakers, trainers, authors, advisors, and I also work with a lot of natural health and wellness practitioners.
So, people in their own business
Tom Bailey: Very clear and concise. Thank you. And what are the typical challenges that they face?
Terri Levine: The biggest challenge that I see is that they don't have enough qualified prospects. So, some of them have prospects, they're just not qualified. And some of them are really lacking prospects. And so, their revenues go up and down and up and down and they don't know what to do about that.
Tom Bailey: Got it. And just to dig into that one a little bit, when we say qualified prospects, what do you mean specifically?
Terri Levine: Someone that has the funds to work with you or to buy from you and someone who actually wants the result that your product or services delivering. So, they're ready and willing and very interested in what you have.
Tom Bailey: Great. Thank you. And by not having this, let's, let's say conveyor belt, as you said of prospects, what impact does it have on them or their business?
Terri Levine: Well, it's a huge impact. First of all, they're spending countless hours on marketing, trying one marketing thing after the next call it spray and pray. They're just hoping something will work. Then a lot of them are creating content thinking. We'll have to post all over social media. I write a lot of articles. Many of them are doing online or offline networking events. And quite frankly, speaking to the wrong target audience. So just sum it up. They're wasting a lot of time.
Money and energy on their marketing and it's not working.
Tom Bailey: Right. And I guess on the one hand we want to qualify the right people. Do we also recommend disqualifying the wrong people as well?
Terri Levine: Glad you said that. Yeah. I really believe in the concept of sort sift and separate. So you take a group of people, you sort through them, you sift up the ones you think that you can help.
And then you separate the ones who are qualified to work.
Tom Bailey: Thank you. And what is one piece of valuable advice that you might give to somebody that really helps them solve this?
Terri Levine: What really every business owner needs to do is go survey your target audience, customers, prospects, current customers. And ask them, what is the one result that they want?
What is the one thing they want from your product or service, then you can speak to them using their own words. You can make offerings with what they want you, they want, and you can get them to pay attention. You can engage them and you can show them how you solve a problem through your product or service.
Tom Bailey: Actually speaking to real people is sometimes something we forget to do.
Terri Levine: Yes, we hide behind computers a lot of the time.
Tom Bailey: Yes, we do. So, do you have a free, valuable resource that you can share with people again, to really help them solve this problem?
Terri Levine: Yeah, so I've put together an educational webinar. It's not a pitch total education and it's at T L like Terri Levine, T L webinar.com.
Be prepared to take notes because it literally will give you tips and tools to get that conveyor belt qualified.
Tom Bailey: Thanks. That's T L webinars.com. I'll pop that link in the notes below this show. So, people can click that and make sure you bring a pen and paper as well to capture all of those notes. Okay.
So, slightly off topic for a second then Terri, what would you say is the greatest failure that you've ever made either in life or in business? And what did you learn from it?
Terri Levine: I took a J O B, a job, after owning several of my own businesses and then selling them. And I was miserable. They really loved me. I improved their bottom line, but I was miserable.
I realized I am totally an entrepreneur and I spent five years there unhappy 27 years ago. I walked out and it's a whole different world.
Tom Bailey: Not looked back since! Thank you. And finally, what is the one question that I should have asked you that will also give great value to our audience today?
Terri Levine: What is the difference between doing business transactionally versus and what that is, is instead of just pitching people and doing transactions with vendors, employees, customers.
You have heart to heart, real communication transparently with integrity and authenticity, and you focus on building long-term relationships and adding value, not marketing.
Tom Bailey: I love it, Terry, thank you so much for your time today. It's been amazing having you here and thank you so much for sharing that message with that audience.
Terri Levine: Thank you so much Tom.